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No joined up thinking, planning & action across the brand teams at global, region & country level - so no overall company capability in market access GALBRAITH WIGHTR*^^ L A Market Access All functions need to closely align to work together to effectively satisfy the requirements of all Market Access stakeholders No functional group on their own has the answer! Market Access needs to be a company- wide capability nsightteam Government Affairs rtarketmq Cl inicat Research r M s arhet Acces: takeholders r " arket & Sal buy xanax online without perscription RpRparr.h WL VM GALBRAITH LCWIGHT^, Great! Many initiatives are started as stand alone projects so they do not get 'too complicated' - in particular initiatives which are 'Big Consultancy led' tend to be designed as stand alone deliverables What companies & teams really need is integrated processes which promote joined up thinking & cross-functional working Market Access, New Product Planning, information phentermine viagra xanax Launch Excellence & Brand Planning are all elements of a continuum GALBRAITH WIGHTR*^, L A Market Access Pharma industry still making too many unforced errors 3 Most market access value propositions fail to address the issue of existing economic conditions GALBRAITH LCWIGHT^B We cannot be 'blind' to the economic realities which pay for healthcare....we must be part of buy xanax online without perscription the solution.. US credit rating cut by S&P from AAA to rv gS5==~= AA+ 6th August 2011 UK credit rating downgraded 23rd February 2013 France credit rating downgraded 13th January 2012 U S LOG** AAA Credit ftjlfnpg at SAP 54 ami CMf Uvfh, PoiilJcal Piece** Spain credit rating downgraded 10th March 2011 Italy credit rating slashed by Moody's buy xanax online without perscription from Aa2 to A2 4th October 2011 VM GALBRAITH k >4* VV1G H TRO TM GALBRAITH k*ZWIGHTR.,^." Market Access IH Incremental Innovation - we recognise & value it when we see it - except in medicines development? i Defining 'unmet need' for a Payer is not the same as clinical unmet need & must be shaped from a Payer's perspective "A new treatment for prostate cancer which delivers equal efficacy with few side effects is needed" "Despite existing therapies for treatment naive prostate cancer, patients continue to progress and die prematurely, and suffer a poor quality of life due to the side effects of subsequent chemotherapy. The costs of premature death and management for hydrocodone apap 7.5 of chemotherapy-related side effects are estimated to cost the healthcare system € per year" VM GALBRAITH LCWIGHT^, Market Access A systematic approach to developing the Value Proposition, Value Story & Value Messages is required The Value Proposition (an internal document which the Customer will never see) setting out the disease/indication-specific main'building blocks' in terms of: >The unmet need as perceived by the Payer (or to hydrocodone no prescription pharmacy be perceived by the Payer deine gastbuch24.de nachricht site tramadol after market shaping activities) clearly identifying Payer perception of current &/or'buy xanax online without perscription emerging'SoC (orSoC options) for this unmet need & setting out the clinical & economic burden > The specific patient population (specific enough to count them & identify them) in which there is this specific unmet need > The clinical rationale buy xanax online without perscription for why this new medicine should be used relative to SoC 51 black casino cialis jack phentermine trackback viagra > The economic & financial rationale for why this new medicine should be used, relative to SoC > The summary statement of the above elements The Value Story is the translation of the Value Proposition into a Customer-facing communication which sets out the rationale in a logical step-by-step manner for the new medicine to be price approved, reimbursed, funded, included in plan coverage etc.
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